How much bandwidth do you need?

Server bandwidth is the single most important factor in the performance of your web site. The math to determine what bandwidth you need is, in essence, very simple:

hits/second * average size of a hit in bits = bits/second

That is, you need some estimate of the number of hits per second you want to be able to serve. Then you need to know the average size of one of these hits. From this, you know what sort of network bandwidth you need.

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